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General Mobile was founded in USA in the year 2005 with the notion of creating an international brand by following universal technology closely.  General Mobile has adopted simplicity as its strategy and defines it as 4 main elements:Product, Price, Channel and Post-Sales Product General Mobile has agreements with Google, Foxconn, Qualcomm, Corning, Sony, Panasonic, Sharp and Wacom, one of the Top 3 brands in their sectors. Customer demand is the most important value that defines product portfolio and design. Through its experience in the telecommunication sector,
General Mobile meets the needs of its customers on time. PriceThe trust of its customers and market shares are top priorities of General Mobile.
The company is focused on achieving stable prices and a large customer portfolio in the long term. ChannelThe reliability of the channel enables General Mobile to have a wide coverage and penetration. Sales staff incentive program, which is developed to increase the loyalty of sales staff, is the first mobile application with GMPuan app. Post-SalesGeneral Mobile has the fastest after sales technical service. The technical services provide solutions within 60 minutes at authorized service points and 24 hours throughout the country. After carrying out the necessary process with a new strategy and vision, General Mobile launched Discovery model. Discovery, of which 2.5 million were sold, became the most prefered smartphone. In 2015, General Mobile launched Android One platform and Android One products with an agreement with Google. After its launch in May 2015, General Mobile 4G model became the top-selling smartphone in Turkey. Turkey has became the fastest growing Android One country in the world. After the success achieved, General Mobile started selling smartphones in 20 different countries and was authorized by Google to sell them in 45 countries as well.