Amazon and Online Marketing Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
We are looking for an enthusiastic Amazon and Google Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. The Amazon Marketing Specialist will ideate, implement, and analyze best online marketing statements through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting
Responsibilities
- Create and manage digital ad campaigns to meet company targets.
- Create and optimize marketing campaigns and strategies for multiple international markets simultaneously.
- Optimize budgets and spend according to ad performance.
- Liaise between sales, external partners, US marketing, and the account to effectively execute retailer-specific merchandising and promotional initiatives.
- Analyze data to determine ways to optimize performance to improve conversion rates, open percentages, and other key metrics.
- Provide regular performance reports to supervisors.
- Make recommendations to continually improve performance by analyzing internal results, competitive data, and keeping on top of industry trends.
- Document clearly defined action steps and recommendations.
- Create and manage the FBA inventory and shipments.
Skills
- Proven experience as marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)
- Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
- BSc/BA in marketing, communications or equivalent
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