Brand Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer operating over 16,000 stores under 12 retail brands in 27 markets, with over 140,000 employees worldwide.
Watsons is the leading O+O (Offline plus Online) health and beauty retailer in Asia, currently operating over 8,000 stores and more than 1,500 pharmacies in 14 Asian and European markets.
Watsons continually sets the standards in the health, wellness and beauty market, providing personalized advice and counselling in health, beauty and personal care on top of its market-leading product range, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No.1 pharmacy/ drugstore brand in Asia*. In Europe, Watsons is also the leading health and beauty retailer in Ukraine. Watsons is the flagship health and beauty brand of A.S. Watson Group. *Campaign Asia-Pacific “Asia’s Top 1,000 Brands” survey 2020 of over 8,000 respondents across 14 markets in Asia Pacific Region
Watsons Turkey
Watsons Turkey is one of the leading beauty and personal care retailer in Turkey with its nearly 350 stores in 60 cities. Watsons Turkey aims to make a positive difference in the lives of customers with the products and services with nearly 3,000 employees.
Qualifications:
- University degree in Business Administration, Marketing or related discipline,
- Master’s degree on Marketing is an asset,
- Knowledge of digital media is an asset
- 1 years marketing (brand/product management) experience in a multinational company,(Knowledge/experience in retail marketing & merchandising would be an advantage.)
- Excellent presentation, communication, analytic,time management and interpersonal skills,
- Excellent command of both written and spoken English,
- Proficiency in MS Office applications.
Job Description:
- Support the Brand Team in leading brands’ activation projects & campaigns & launches
- Develop and execute brand strategy & marketing plans through consumer understanding
- Support marketing planning process in line with brand objectives and plans ( launch plan, instore communication, design process, etc. )
- Organize localizing of global communication materials, concepts, translations
- Initiate and supervise the development & execution of brand activities and events,
- Monitor brand evaluation metrics to establish brand performance over time,
- Monitor, analyses, & evaluate market trends, consumer behavior and competitor activity to identify market opportunities; adjust marketing strategy & plans to meet changing market & competitive conditions,
- Optimize, manage and control brand budget in order to ensure the effective allocation of the resources, track monthly actual budget
- Work effectively with cross functional teams. (marketing, buying, operations, human resources, etc)
- Responsible of related weekly & monthly department presentations
