QUALIFICATIONS AND JOB DESCRIPTION
We are looking for a content specialist to guide and develop the content creation process for our branded products. As a content specialist, you will be required to create content for a variety of platforms including websites, social media and product artworks.
To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. A skilled content specialist should possess excellent knowledge of consumer and content trends.
Responsibilities:
- Creating content for a variety of platforms including websites, social media and product artworks.
- Meeting with the creative, marketing and design teams to ideate and define content goals.
- Researching content and consumer trends to ensure that content is relevant and appealing.
- Developing content straregies to effectively reach the desired target audience and marketing goals.
- Proofreading and editing content before publishing.
- Ensuring that SEO and SMO strategies are effectively implemented.
- Managing content calenders and ensuring that the content remains consistent across all platforms.
- Coordinating with the marketing, design teams to ensure the timely delivery of assignments.
- Keeping up to date with content trends, consumer preferences and advancements in technology.
Requirements:
- Bachelor's degree in English literature, journalism, marketing, communications or similar.
- Mastery of the English language.
- A minimum of two years of experience in content creation, marketing, communications or similar.
- Excellent computer skills with MS Office.
- Good knowledge of various content platforms such as social media, blogs and print media.
- Strong understanding of content practices such as SEO, SMO.
- Excellent written and verbal communication skills.
- The ability to keep abreast of content and consumer trends and advancements in technology.
