CRM Communications Specialist İş İlanı

QUALIFICATIONS AND JOB DESCRIPTION

We are looking for a “CRM Communications Specialist” to join our Istanbul office.

Global Kapital Group was established in 2010 in UK and has grown in a mere 10 years to a global financial services company, with offices currently across 18-countries and a total workforce of over 1,500 people.

Brokerage division holds several brokerage licences across the world through its joint ventures and partnership companies. With over 300+ million total executions and $1,2 Trillion annual transactions volume so far, GKG has become one of the best-known brokers in the world.

Skills and qualifications:

• Bachelor’s degree,
• At least 2+ years hands-on CRM, campaign management, marketing experience (in-house or agency) - preferably with experience in the communication channels (email, SMS, web push, etc.).
• Familiarity with tools such as Emarsys, Insider, Euromessage is a strong plus.
• Excellent analytical, verbal, and written skills. Results oriented, self-motivated.
• Excellent usage of MS Office Tools,
• Comfortable with working to tight deadlines and strong attention to detail.
• Have excellent decision making, communication and problem-solving skills.
• Having strong communication skills and being a good team player. Positive mind and supporting attitude are must.
• Fluency in written and spoken English.

Job Responsibility:

• Manage, design and coordinate campaign and communication operation with CRM, Marketing Communications, Creative and Regional teams.
• Assist the development and execution of email, SMS, Push, and all communication initiatives from end-to-end.
• Assist marketing communications spanning the customer lifecycle including acquisition, on-boarding, growth, and retention.
• Assist the development of all emails, SMS, Push, including HTML development, content, testing and quality control.
• Ensure all links, images, subject lines and segments are accurate and works properly.
• Setup various campaigns in multiple languages.
• Assist ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve communications performance focused on user engagement.
• Report and share results following each communication (i.e. channel-level performance results, feedback from cross-teams and learnings/insights for future campaigns).
• Analyze the results of CRM actions including but not limited to campaign usage, click rate, conversion rate, etc.
• Analyze and learn from data, always improve campaign results.