CRM & Data Analytics Senior Specialist İş İlanı
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QUALIFICATIONS AND JOB DESCRIPTION
We are looking for a Senior CRM & Data Analytics Senior Specialist for our CRM & Data Analytics Department with below qualifications;
In this role, you will own the reporting dashboards and tools that provide the relevant data and insights you need to manage MediaMarkt Loyalty Club omnichannel business. You will partner with the Global CRM team, IT teams all over MediaMarkt countries and brick&mortar stores’ leaders to understand the landscape of current situation and priorities and develop the roadmap for the future.
- Bachelor’s Degree from Industrial/Management Engineering, Economics, Business Administration or related fields,
- Minimum 4-5 years of experience in CRM field,
- Experience using Tableau, Qlikview required; SQL, Google Big Query helpful
- Strong understanding of the retail business and KPIs (traffic, conversion)
- Having experience in end to end Project and Campaign Management,
- Having experience at omnichannel environment is a plus
- Having experience on driving a customer loyalty program,
- Eager to keep track Daily and Monthly KPI’s
- Strong presentation skills,
- Good communication skills in English (both written and spoken),
- Customer oriented,
- Having experience in retail sector is a plus
- Support open communication and feedback culture,
- Open to change and innovation.
Job Description;
- Work with Global CRM team, IT, Data Science and Business Intelligence teams to identify and implement solutions that meet the needs of our business
- Ensure consistency in data visibility and accuracy of all field-facing reporting.
- Guide the brick&mortar teams and other partners with data driven insights.
- Help create reports, dashboards, and materials for monthly and quarterly business review meetings.
- Develop financial models for all incentive plans. Report and track performance each month.
- Support the forecasting process and development of store level targets.
- Monitor and ensure all operative processes around program operations (enrolment, benefit fulfilment, membership cancellation, revenue, etc.),
- Working with category managers in order to update on-going loyaty campaigns and creating new campaigns,
- In order to drive loyalty members’ life time value, launching omnichannel campaigns and evaluate the results,
- Following up on going new requirement requests over MediaMarkt Global IT team which are located in Europe.
- Monitoring new registration customer journey and creating new ideas to improve performance.
- Creating new campaign ideas and testing them accordingly.
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