Customer Insight and Data Analytics Specialist İş İlanı

QUALIFICATIONS AND JOB DESCRIPTION

ABOUT PEGASUS AIRLINES

Pegasus Airlines was launched in 1990, and adopted a low-cost business model in 2005, upon its acquisition by ESAS Holding. As Turkey’s leading low-cost carrier, Pegasus offers its guests the opportunity to travel affordably and on young aircraft under the auspices of its low-cost airline model with the belief that “everyone has the right to fly”. Since 2018, Pegasus has adopted the motto “Turkey’s Digital Airline” and operates a network of 124 destinations in 47 countries, including 36 domestic destinations in Turkey and 88 international destinations; it operates connecting flights between Turkey and Europe, North Africa, the Middle East, Russia and Central Asia via Istanbul Sabiha Gökçen Airport in Turkey.

We are seeking a Customer Insight & Data Analytics Specialist to join our Marketing team who will:

• Be the analytical partner for the key stakeholders in other departments (CRM, Marketing, as well as Senior Executives), promoting data driven decision making, and also provide ad hoc information and insights.
• Translate complex datasets into key strategy insight and powerful capabilities to the business.
• Utilize data for segmentation, audience creation, targeting, and personalization
• Understand our customers and their behaviours in order to increase engagement, build stronger relationships and improve revenue and profitability
• Create and plan CRM campaigns with other team members in accordance with the strategy
• Follow up the success and performance of campaigns on periodical basis
• Perform A/B tests for elements of campaigns and communications
• Develop customer journeys and automation scenarios
• Create weekly/monthly reports for the team in addition to creating documentation and presentations for regular reviews.
• Identify key business trends, issues and opportunities and assist in formulating strategies to address at the customer.

Who has the below qualifications:

• Bachelor Degree in related fields, master degree is a plus.
• Work experience in marketing analytics, data analytics.
• Passion for learning, investigating and data-driven decision making that shapes a holistic view of our business with consideration for all aspects of the customer experience and customer service.
• Experience in data analysis and with one or more statistical software languages/applications (SAS, SQL etc).
• Advanced knowledge of Microsoft Office (Excel, PowerPoint etc.).
• Experience in structuring data to test hypotheses and develop key insights for marketing and external stakeholders.
• Ability to clearly communicate ideas and results to non-technical business people, both written and orally.
• Ability to see the "big picture", evaluate the business impact of issues and prioritize among many requests.
• Ability to turn complex concepts into actionable recommendations.