Digital Advertising Specialist İş İlanı

GENEL NİTELİKLER

The Digital Advertising Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Vera Clinic. This position is primarily focused on paid search ads within the Google and Facebook advertising platforms. Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with our in-house marketing team.

In this role you will:

• The essential functions of this position include the following:
• Setup and ongoing optimization and management of PPC/Digital Advertising campaigns, including Facebook ads and Google ads.
• Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
• Analyze data from large-scale ad campaigns and use that to optimize and design new tests
• Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
• Management of ad budgets, text ad creative, and keyword research
• Creating and optimizing landing pages for best conversion rate
• Perform digital advertising audits
• Work on increasing and optimizing the conversion rate
• Actively collaborate with Vera Clinic digital marketing team to align digital advertising campaigns with other ongoing initiatives
• Ensure implementation of best practice guidelines and follow company processes

The skills/qualifications we are looking for:

• BA/BS or equivalent working experience.
• Minimum of three (3) years of online marketing experience
• Deep knowledge about Facebook’s marketing platform
• Deep knowledge about Google’s marketing platform
• Google Analytics experience a plus
• Knowledge of Retargeting/Remarking, Display, and Rich Media/Video Advertising
• Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus
• High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools
• Must be a team player that is also comfortable working independently
• Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions