QUALIFICATIONS AND JOB DESCRIPTION
This position will be responsible for growth actions such as affiliate and influencer marketing, brand relationships and content management processes of Karaca.
RESPONSIBILITIES
- Meet with affiliate and influencer affiliate agencies on a weekly basis and create action plans according to e-com teams’ campaign period, revenue target and product strategy.
- Manage brand partnership process with 3rd parties such as brands, startups, vloggers etc. in line with brand positioning and business objectives.
- Plan and execute digital centric 360 content campaigns according to briefs and business objectives.
- Manage creative content production processes and collaborate with creative agencies to ensure the digital creative content processes go live.
- Create and implement strategies for content distribution across multiple channels.
- Ensure all content is consistent in terms of style, quality and tone of voice according to brand positioning.
- Will be responsible for the entire processes of live commerce project covering allprocesses such as agency management, influencer selection, broadcasting and reporting etc.
- Track KPI’ s and report campaign outputs to the manager and the relevant teams.
QUALIFICATIONS
- Graduated from related departments of universities
- Strong understanding on influencer and content marketing
- Having a substantial portfolio of partners is a plus.
- Good command of MS Excel (pivot table, formulas such as vlookup, sumifs etc.) is a plus
- Having experience in creative content processes, such as video, podcast and blog content production is a plus
- Fluent level of English in speaking, writing and listening
- Being good in human relations and self-motivated