Digital Marketing Manager İş İlanı

GENEL NİTELİKLER

Company Description

Headquartered in Basel, Switzerland, the Straumann Group employs approximately 5700 people worldwide. Its products, solutions and services are available in more than 100 countries through a broad network of distribution subsidiaries and partners, featuring the global brands Straumann, Neodent, Medentika, and other fully or partly owned partner companies.

Job Description

You will be responsible for the digital marketing activities of Straumann Group brands in Turkey. This role requires to be experienced in all the digital marketing channels and this role should be able to produce different online and offline marketing communications projects in collaboration with team members and Agencies.

Your Role

• In collaboration with Customer Marketing Managers, formulation of strategies to build a lasting digital connection targeting B2B and B2B2C customers.
• Participate in the design and execution of strategies to grow and support quality online lead generation brand awareness, and brand development activities.
• Leading the team of Digital marketing, conceptualize and moderate designing the posts and other digital projects for the online channels.
• Oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns.
• Design, build and maintain social media presence for all brands.

· Build and embody the brand audience, leveraging followers and industry for insights, content, ideas and innovation to engage and foster stronger consumer engagement across digital platforms.

• Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn etc.)

· Be a strong brand ambassador ensuring all marketing collateral reflects and adheres to branding standards.

· Collaborate with internal teams to create landing pages and optimize user experience through conversion points and optimization of user funnels.

• Participate in or lead digital and marketing communications initiatives and other projects.

Your Profile

• Experience as Digital Marketing Specialist who understands concepts and best practices in online channels
• Experience in creative project design and implementation
• Experience with social media, Google AdWords and email campaigns and SEO/SEM
• Excellent communication and interpersonal skills