Digital Marketing Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Digital Marketing Specialist
We are a pioneering company in the field of healthcare services provider operating across Turkey with more than 500 employees. Our job is mainly to protect human life and health while we provide corporate and individual health management solutions.
And now we are looking for a teammate Digital Marketing Specialist reporting to the Marketing and Customer Relations Director
The Digital Marketing Specialist is responsible for the day-to-day management of company’ s digital communications, including web search, email marketing, website content management, blog editorial management, social media channels and mobile applications.
Responsbilities:
· Researches, compiles information, presents ideas, writes, and updates the company’ s digital and social channels and mobile applications
· Identifies resources and manages tools to effectively measure and evaluate the reach and effectiveness of the company’s digital communications
· Develops a total understanding of Wellpoint target audiences and apply audience research to new media initiatives
· Creates, implements and manages websites
· Drives traffic to the web site by ensuring content is built and tagged consistently with SEO/SEM techniques and best practices while upholding the editorial standards of the Wellpoint brand
· Develops landing pages for strategic initiatives and key programs
· Visually translate and adapt Wellpoint brand across multiple online channels and adapt written and visual content for appropriate media platforms
· Oversees email marketing program and monitors open and click-thru rates, optimizing email campaigns as needed
· Monitor, analyze and report monthly on website traffic and search data, and initiate changes to online platforms as needed by applying web analytics to inform online marketing strategy
· Develops, executes and optimizes enterprise multi-channel paid media campaigns
Requirements:
· Proven work experience as a Digital Communicator or Marketeer,
· BSc in related field
· Knowledge of digital marketing practices and integrations
· Knowledge of web technologies and platforms (including content management systems)
· Knowledge of web analytics and online marketing strategies
· Superior communication skills, both internal client facing and with external vendors/partners
· Strong relationship management, organizational and project management skills
· Proficiency in front-end web development skills including HTML, CSS
· Ability to develop HTML email campaigns, manage lists, report results and integrate email platform with multiple online channels
· Proficiency in computer systems, specifically MS Office (Word, Excel, PowerPoint)
