Digital Marketing Specialist İş İlanları

QUALIFICATIONS AND JOB DESCRIPTION

Technology company Doruk, which has realized Turkey's first R&D project on digitalization in industry, develops Smart and production management systems to digitally expand the operations of industrial enterprises. These industrial systems, which can be applied newly by taking automatic feedback from the real situation of the factories, can also be purchased as Factory and Digital Factory in the 4.0 phase.

With ProManage, more than 300 predecessors around the world have realized the digital transformation of the industry. ProManage is the technology company with an interdisciplinary approach working on IIoT, AR (Augmented Reality), AI (Artificial Intelligence) technology areas for Manufacturing Operations Management. ProManage supports manufacturers to be more productive, agile, cost efficient through the use of cutting edge digital tools in Manufacturing Operations Management (MOM).

ProManage provides advanced analytics for manufacturing, predictive maintenance management, predictive quality management, predictive decision making.

Doruk's head office is located in Teknopark Istanbul in Turkey, in addition to its Antalya Teknokent office and İzmir Depark Teknokent office, as well as its Chicago office in the USA. Doruk, who has been a digital transformation mentor in systems that are complete with enhanced system integrated system technologies, is Turkey's facility leader R&D company with its software and hardware for 23 years.

We invite you to explore what has made us one of the fastest growing technology companies in history and how you can be an integral part of our journey!

The Role

As the Digital Marketing Specialist, you will be responsible for establishment of brand and product value propositon awareness, attracting and motivating new Manufacturing Companies and new Partner Companies to join the ProManage & ProManage Cloud platforms.

Be responsible for end to end Digital and Performance Marketing Strategy
Drive awareness and lead generation by building and managing a measurable demand generation and marketing funnel management structure that includes SEO, SEM/Paid Search, digital events, Email and Direct Mail Marketing
Manage social media accounts effectively to generate leads
Optimize traffic to increase quality and quantity of leads
Increase brand awareness and generate incoming leads
Manage the content and direction of our website by collaborating with internal and external resources to make site improvements that increase traffic, conversion, and engagement
Monitor performance budget and track KPI’s, digital marketing costs and measure results, report them to manager
Design and execute A/B testing experiments and multi-channel digital marketing campaigns - with and without a budget
Keeping up with the latest trends and best practices in digital marketing and measurement tools
Designing full-funnel digital advertising structure and optimize for every stage of the customer journey.
Work with design and content team members to create landing pages, blog posts, ad copy, email templates, presentations
Build and Orchestrate content development strategy including the process of how to create, distribute, and leverage content (ebooks, guides, whitepapers) to increase awareness, traffic, and conversions with our audience drive growth
Building marketing stack (Hubspot,SFDC,Clearbit) for accurate program execution, including sourcing, attribution, nurturing, understanding lead scoring, conversions, and calculating ROI

Qualifications

2-3+ years of experience in Digital Marketing, B2B and Saas or technology company experience is plus
Experience in the digital ecosystem, including SEO, SEM, paid media, content, ad platforms
Strong communication skills and the ability to influence and work collaboratively across marketing teams and functions
The ability to work in a startup environment.
Familiarity with modern demand generation strategy
Process-driven; you can push projects forward internally and when working with partners
Demonstrated experience leading digital lead generation campaigns leveraging organic and paid channels to meet business goals
Track record of proven success meeting increasing lead and pipeline goals quarter over quarter
Data-driven; you can use data/analytics to measure the impact of your work and then use it to iterate based on its impact
Strong analytical skills, experience with A/B testing, and an ability to draw conclusions from data and take action accordingly
Familiarity with marketing automation tools (e.g.HubSpot)
Growth marketing skill set: Experience designing top-of-funnel campaigns across multiple channels-email, web, paid, etc.
Fluent in English with excellent verbal and written communication skills
A team collaborator who isn’t afraid to roll up their sleeves, and a problem solver that keeps the end goal in focus
Subject matter experience within IT, DevOps, and Cybersecurity is a plus

Doruk is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.

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