Digital Marketing Specialist İş İlanı

QUALIFICATIONS AND JOB DESCRIPTION

We are looking for Digital Marketing Specialist to work in Marketing and Communications Department of Big Chefs.

KEY QUALIFICATIONS

• Bachelor’s degree; master’s degree in marketing/digital marketing is a plus
• Good command of English, written and spoken
• At least 2 years of marketing experience in Digital Marketing and online media,
• Experience in social media management, paid social media and digital campaign optimizations
• Strong analytical and communication skills, result oriented, self motivated, hard working, agile and flexible
• Challenging and Influencing Skills – experienced and effective at influencing and challenging team members and agencies.
• Advanced knowledge of website analytic tools (e.g. Google Analytics, Google Tag Manager, WebMaster, Facebook insights)
• Experience in influencer marketing

JOB DESCRIPTION

• Be responsible for end to end Digital and Performance Marketing Strategy, SMM, Online CRM, SEO, Analytics, all digital paid media as a whole with the aim of increasing digital acquisiton and return of ad spent
• Communication with agencies and other departmants in Head Office to define the scope, deliverables and requirements of digital projects resulting in detailed plans.
• Review the quality of the work with the agency and team on a regular basis.
• Monitor performance budget and track digital marketing costs; report cost variances to department manager
• Plan, execute and monitor digital budget spending especially for the display ads.
• A/B testing on the campaigns in order to have a deeper understanding on the target audience behaviours
• Keeping up with the latest trends and best practices in digital marketing and measurement tools
• Managing Media and Social Media Agency
• Manage one digital roadmap with close coordination with team and follows up status, mesures results and shares with team members