QUALIFICATIONS AND JOB DESCRIPTION
Job Title: Digital Marketing Specialist
Job Code: DMS 101
City: Istanbul – Mahmutbey
Company Activity: Exporting Field - International Trading - International Business
Employment Type: Full-Time Job
A Digital Marketing Specialist with a Full-time job only, is required for a trading company working in the exporting field & international business in Istanbul / Mahmutbey
Required qualifications:
- Bachelor's degree in Marketing or any related qualification, having a master's degree in the required field is more preferred
- Minimum 2 years of work experience in digital marketing fields
- Having knowledge of modern marketing methods and ways to define company goals & strategies
- Should be well managed & good experienced in social media and Digital Marketing like (Google Analytics, Google Ad-words, LinkedIn, Facebook, Instagram, Remarketing, and Performance Advertising)
- Knowing SEO techniques & strategies
- Experience in planning and analyzing marketing campaigns to achieve their objectives
- Preferred to have the ability to reach new markets and new customers by using innovative ways other than e-marketing
- Preferred to have the knowledge & ability to carry out & manage all digital marketing operations in parallel with marketing strategies
- Preferred to have good knowledge of designing programs & tools
- Proficiency in working with computer systems & solutions that will be needed in marketing
- Having experience in marketing for exporting & international business companies will be preferred
- Willing to work with a (new & starting-up company in the exporting field) and participate with us in (building, initiating & starting-up) the department
- Willing to work with multinational team & multinational environment
- Must be fluent in writing and speaking English
- Full-time work only
Required skills:
- The ability to make the right decision at the right time
- We are looking for creative, willing, and enthusiastic friends
- Working as a team leader and handling pressures
- The ability to invent new designs and ideas in marketing
- Having passion and ambition and looking for permanent development
- Good dealing with colleagues and creating a team spirit
- Very good communication skills
- Analysis of thinking & professional problem-solving skills
Functional & main tasks:
- Implementing marketing plans to increase awareness and knowledge of the company’s services & products
- Achieving the company's main goals and strategies
- Planning, managing, and analyzing marketing campaigns to ensure their effectiveness in promoting the product and enhancing its performance
- Managing the company’s website with continuous modifications & development to improve website quality
- Managing social media sites & pages to improve their quality & increase the audience
- Determining & linking marketing campaigns to time, cost & location to achieve their objectives
- Conducting various research to determine market trends, target customers, conduct research on competitors, and identify opportunities for growth
- Demonstrating problems that customers usually face, and the way to solve these problems through services and products provided by the company in a creative and persuasive manner
- Creating the need for a specific product or service to convince the customer
- Keeping up with current trends and getting regular information about innovations
- Coordination in preparation of the necessary marketing materials, including company profile & product catalogs