Dijital Pazarlama ve İletişim Uzmanı İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
KEY RESPONSIBILITIES
- Work with the marketing team to plan product marketing campaigns to meet strategic objectives for digital products and online sales
- Planning, implementation, management and optimization for both inbound marketing and paid media, recommend changes to campaign execution based on data insights.
- Develop in-depth knowledge of target audience and show strategy, assist in setting up and executing digital marketing campaigns.
- Monitoring websites, micro sites and landing pages and works collaboratively with the wider marketing team to review and make changes/improvements on websites
- Implementation of testing and optimization strategies (including A/B testing, landing pages and CTA’s)
- Delivers on strategic KPIs by driving online traffic and ability to present these ongoing results in a regular update and continuously monitor daily/weekly reporting of KPIs, including campaign performance
- Understands customer’s digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimize plans. This will include using Google Analytics or similar to spot issues and opportunities.
REQUIREMENTS
- Bachelor's degree from a reputable university
- Having 1-2 years of experience in digital marketing
- Passion for digital marketing and significant experience in a digital marketing role
- Experience of both managing and creating PPC campaigns with a key focus on achieving ROI
- Analytical and questioning mindset
- Solid experience of A/B testing
- Ability to work with multiple projects
- Proven experience of hitting digital channel KPIs
- Highly collaborative and tenacious team player
- Ability to deep dive into an industry and recommend the strategy
- Good understanding of customer insight techniques and application
- Fast learner, committed to personal development and growth
- Takes pride and ownership of their work
- No military obligation for male candidates
