Market Research Lead İş İlanı

GENEL NİTELİKLER

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  What you'll be doing:

  The role will include collaboration the Global and Regional Insight team on relevant projects as well as managing Local projects as required. This position should also demonstrate a pro-active attitude in identifying strategic and tactical gaps for Avon business opportunity. In addition, the role will include strategic support: 1/ to the Global Insights teams (relevant projects), 2/ to the local country Management (primarily VCP and brand research initiatives).

  Key responsibilities:

  • Manages local continuous market research projects (cost review, questionnaire update, report preparation and result debriefs)
  • Leads qual. and quant. ad-hoc projects in the country of the base location (agency briefing, project setup, result debriefs)
  • Manages support to global and regional Market Research teams enabling local implementation of the global/regional MR projects. Submit Monthly Narratives to Region for Global Senior Management market overview
  • Manages various data analysis for the local marketing team, supports team planning cycles with all sorts of available data and findings
  • Leads all pricing and analytics related research projects in local country in line with Global expectations
  • Delivers strategic support on required projects (Global IMI, Turkey)
  • Leading competitor assessment and category trends analyses to feed into strategic decision making at all levels of the business
  • Leading all research portfolio for VCP projects
  • Identifies and promotes strategic consumer and market insights with functional teams in charge of business opportunity

  We'd love you to have:

  - University degree in Statistics, Economy

  - At least 5-6 years of experience in related field

  - Expertise in both Qualitative and Quantitative Research

  - High communication skills, third party management

  - Eager to develop his/herself

  - Strategic and analytical thinking skills