Marketing Content Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
We are looking for a highly motivated, creative, and results-driven marketing content specialist with strong verbal and written English language skills who will thrive in a fast-paced environment. The marketing content specialist will assist in executing content marketing campaigns with a strong focus on writing. This is an excellent opportunity for an individual seeking a B2B content marketing career.
Who We Are:
CyanGate has been a sector leader in designing, implementing, and deploying end-to-end Digital Asset Management systems to customers, including global Fortune 500 companies from various industries with more than 20 years of expertise.
The headquarter of CyanGate is in Ohio, Cincinnati, and the R&D branch is in Ankara, Turkey, providing Digital Asset Management, Salesforce solutions, and support systems globally to our customers from diverse industries. Our specialization is to deliver qualified services in every phase of installation processes, from analyzing needs to customization, reducing operational cost, and boosting productivity. Strong and long-term partnerships and years of experience provide an envisioned perspective of DAM processes and solutions. CyanGate develops innovative, unique solutions to DAM implementations and integrations. CyanGate developed S-Drive as an innovative solution to unlimited storage and document management; S-Drive is a 5-star rated pioneer cloud storage system designed by having a partnership with Salesforce.
Responsibilities and Duties:
- Willingness to write website content, ppt presentation content, case studies, brochures, blogs, infographics, trade show collateral, videos, testimonials, newsletters, social media posts, and other duties as assigned
- Research industry trends related to Digital Asset Management (DAM), Enterprise Content Management (ECM), and Salesforce.com (SFDC)
- Applies subject matter expertise to gather and use insights, data, persona, and customer journey to audit existing content to highlight and fill gaps
- Execute relationships with assigned agencies relevant for content creation
- Ensure the company’s online brand voice and personality, in addition to proofreading and editing various communications for grammar, spelling, and content accuracy
- Research, write and edit all levels of copy - headlines, sub-headlines, subject lines, taglines, body copy, etc., for all print and digital marketing efforts
- Provide daily, weekly, and monthly KPI reports and complete given KPIs
- Understand how to write content compatible with SEO
- Update meta title & description to optimize the organic search performance
- Review the websites and marketplaces to ensure that online content is always accurate and up to date
- Make sure all core pages are attractive, all images are optimized and current, and that they follow the best practices for web content, information architecture, call to action, and links
- Leverage Google Analytics, Trends, Search Console, and other tools for SEO purposes
Qualifications:
- Bachelor's degree in Marketing, or other related fields
- 2-4 years of experience in content creation. B2B experience is preferable
- Advanced English language skills
- Highly motivated in content marketing
- Experience managing go-to-market campaigns in a digital/interactive/mobile/web environment
- Research various online channels for subjects and trending news stories.
- Basic understanding of marketing concepts and principles
- Advanced computer skills and strong familiarity with the web
- Enthusiasm for writing and a strong belief in the magic of keywords
- Grammar master, typo detector
- Familiarity with SEO tools is a big plus
- Ability to meet deadlines and produce quality work
- Previous experience in content writing, certifications of relative courses
Reports to: The marketing content specialist will report to the Marketing Manager.
What We Offer:
- CyanGate designs, delivers, and supports award-winning DAM, ECM, and SFDC solutions.
- You can expect great teammates, cutting-edge technology,
- CyanGate offers a benefits program that includes a competitive salary, paid vacation starting on day 1, health benefits (medical, dental, vision), and professional training.
- An opportunity to work with Salesforce Partners.
- We provide a fun work environment. Fridays are Happy Day with an unlimited snack bar.
CyanGate is an equal opportunity employer committed to diversity and inclusion in the workspace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans’ status, age, or any other characteristic protected by law.
