Marketing Manager İş İlanı
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QUALIFICATIONS AND JOB DESCRIPTION
As a Marketing Manager, you will drive the growth of the brands together with the Polonez Category Director. Thorough understanding of the consumer, the brand, its market and competition, the Marketing Manager will contribute to strategy development and execute the strategy.
- University degree in a relevant discipline - Bachelor's Degree in Industrial / Management engineering, business administration or economics is a plus
- Minimum 4 years consumer marketing experience in a multinational FMCG
- A marketing enthusiasm
- A strategic thinker who can see big picture in line with the main business objectives
- Comfortable with numbers, good analytical skills enabling to make analysis (Profit & Loss Analysis, Market Share Analysis)
- Very strong presentation and composition skills, perfect knowledge of Microsoft Office ( specifically Power Point, Excel, Word )
- Digital marketing know-how
- Excellent command of English
- Proficiency in MS Office applications
- Has proven examples of leadership & influence skills
- Team player, dynamic & hard working person, strong leader with effective communication skills & positive attitude
- Innovative & creative person
- Team approach, open to knowledge and development
- Strong passion and strength in consumer, customer and category understanding and insights to develop creative and innovative solutions
- Experience on multiple SQU , consumer research, advertising ( TVC, Radiospot etc ), media purchasing
JOB DESCRIPTION
- Work together with the Category Director to build brand/category strategy & plans
- Identify key consumer insights and develop marketing communications plan accordingly
- Manage the process of developing brand communication plan with the agencies
- Build strong, productive relationships with agency partners to ensure excellent proposal and delivery against strategy and agreed activity objectives
- Follow up the marketing budget & media plans
- Provide in-depth market and competitive analysis and propose and action plans
- Lead innovation & renovation projects with the cross-functional team
- Be responsible from sales volume, turnover, profitability, market share, and key brand health figures of his/her brand
- Ensuring a clear understanding of the drivers and inhibitors of the brand's performance
- Driving excellent execution of the agreed support plan
- Leading innovation & renovation projects with the cross-functional team
- Helping to identify new opportunities to drive additional growth
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