QUALIFICATIONS AND JOB DESCRIPTION
Role Overview:
We are looking for an experienced, talented, and creative Marketing Manager for LeyLak. Applicants should have a strong background in handling different Digital marketing, social media platforms as well as knowledge in SEO, Google ads and E-commerce, websites, and mobile application.
Job Description:
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Designs, builds, and maintains our social media presence.
- Design and oversee all aspects of our digital marketing department including our marketing database, email, SEO/SEM and display advertising campaigns.
- Manage social media campaigns, content calendars, maintain the company's content, websites, and mobile application among many other tasks.
- Design a solid CSR strategy and follow through the implementation with internal and external stakeholders.
- Build and maintain solid relationships with key industry players, partners, and agencies to best serve the interests of the company.
- Develop periodic reports evaluating KPIs, analyze data and figures, and improve performance while recommending new initiatives/actions.
- Develop creative briefs for all communication platforms including print, digital, and video.
- Conceptualize, create engaging content and direct campaigns ensuring the alignment of communications and messaging across all channels.
- Work closely with the GM's to align sales and marketing strategies and anticipate sales performance trends accordingly.
General Qualifications:
- Bachelor’s or Master’s Degree from a reputable University in Marketing or any relevant field.
- Minimum 5-7 years proven working experience in digital and e-commerce marketing.
- Advanced usage of MS Office Tools.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, etc.)
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Strong knowledge and experience in marketing agency / E-commerce platforms.