Marketıng Manager İş İlanı

GENEL NİTELİKLER

AIM OF THE POSITION:

Oversee the marketing strategy for the organisation who plans and executes marketing campaigns and design, maintain and supply content for the organisation's strategy.

RESPONSIBILITIES

• Develop the profile and awareness for Novotel brand and Novotel Bosphorus.
• Maintain brand consistency and promote brand positioning and values.
• Define the strategy and marketing actions and implement an annual cross-channel communication plan using the dedicated annual budget in collaboration with the central team.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness with agencies and vendors
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Impact hotel revenue through media campaigns and partnership marketing.
• Implement activities to promote and support hotel activities (tactical campaigns, marketing collaterals, PR activation, special events, social media and CRM-activities).
• Manage and activate PR and social media agencies.
  REQUIREMENT :
  
• Proven experience as a Marketing Executive or similar role
• Excellent understanding of marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Knowledge and certificate of web analytics tools (Google Analytics)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills