Marketing Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Marketing Specialist
A medical device company based in Malatya, Turkey seeks an experienced marketing specialist to join our global team. The ideal candidate will be able to work remotely or at our office in Malatya pending their experience and ability to deliver the highest quality market analysis, branding and engagement of customers. Candidates should have a proven record of success with a focus on efficient and effective communication with team members and customers.
Responsibilities:
- Manage the foundational brand development to build and differentiate a new brand identity, clear positioning, and messaging
- Formulate short and long-range plans and objectives for brand performance in B2B and B2G segments nationally and internationally
- Support the development of messaging, positioning, and branding
- Develop and execute marketing programs that increase brand identity and brand awareness. Produce a uniform 'look and feel' that best captures the company brand, 'voice' and mission
- Develop various sales tools and collaterals
- Develop and execute PR campaigns on existing and new platforms
- Coordinate and execute promotional activities and thought leadership material for various media platforms and outlets
- Conduct market research, manage competitive intelligence to understand emerging trends, market opportunities and competitive threats
- Follow the medical market trends
- Interact with internal or external customers and dealers
- Identify needs and opportunities of clinical studies (global, local, medical) in the area of expertise according to strategy
- Be a strategic partner with the other departments (regulatory affairs, finance, purchase)
- Present the products to stakeholders (clinician, customers, dealers)
- Gather stakeholder feedback
- Prepare materials for industry events (brochures, pamphlets, marketing materials,
- etc.)
- Prepare materials for clinicians, government officials, engineers
- Implementing omnichannel & digital marketing tools
- Preparing agency and 3rd party briefs, work with external agencies and vendors, communicate and collaboration with them regularly
- New product launch activity planning
- Must be able to travel periodically within Turkey, such as training in Malatya
Qualifications:
1. Minimum bachelor degree in relevant departments (Sales and marketing, Management, Engineering, Business)
2. 5+ years sales and marketing experience in medical industry
3. Excellent Turkish and English communication skills both in verbal and written forms (third language is a plus)
4. Self-disciplined and self-motivated, open minded with a very strong work ethic
5. Strong analytical thinking and data analysis skills
6. Strong communication skills
7. No travel restrictions
8. No military obligation for male candidates
9. Having computer skills (Microsoft Project, Publisher, Word, Excel, PowerPoint, etc.)
10. Good reporting and presentation skills
11. Valid driving license
12. People skills -- collaborating with sales, marketing, and product development team members
14. The ability to execute on multiple fronts simultaneously
15. Initiative and independence
16. A strong ethical sense
17. Curious mind about technology and solutions to climate change
18. Detail-oriented -- quality and precision-focused
19. Innovative -- and risk-taking
20. Aggressive -- competitive and growth-oriented
21. Outcome-oriented -- results-focused with strong performance culture
