QUALIFICATIONS AND JOB DESCRIPTION
World of added values – DeFacto!
DeFacto offers you …
A Happiness Team which care about, solely work for your happiness… In other words +1 happiness!
A healthy life with a permanent sports trainer, fitness center and a quality life consultant… In other words +1 health!
If qualifications and basic functions we are looking for suit you, then come and Join DeFacto, come and bring +1 value to your life as well as ours and let’s Sprint to Future together!
Required Qualifications:
- Minimum of a bachelor’s degree from related departments,
- 4-5 years of experience about the related working area,
- Knowledge of GA, GTM, Firebase, Adjust,
- Strong analytical, problem solving, and organizational skills,
- Effective communication and collaboration skills,
- Fluency in English.
Main Functions:
- Operating and improving company's app analytics tracking and storage by using Google Analytics and MobileAppTracking in order to strengthen the engagement and loyalty solutions,
- Having understanding of ad attribution and tracking with mobile measurement partners (i.e.GA, GTM, Firebase, Adjust),
- Performing in-depth analysis of all in-app activities and presented the findings in weekly reports to internal shareholders,
- Being responsible for technology monetization across all stores, driving lead/user growth to the maximum cross-device engagement,
- Developing new insights and process improvements for internal user acquisition management, analysis, and reporting,
- Deep analysis of data trends and translating them into actionable business insights,
- Improving our analytic tools for managing, analyzing, and optimizing marketing initiatives,
- Leading and oversee development of performance plans for major app developers & studios,
- Running conversion funnel optimization, in-app analytics and attribution, help data-driven creative assets planning, CRM strategy and automation, multi-platform segmental campaign setup and automation, audience refinement and brand management.
