Pazarlama Sorumlusu İş İlanları

GENEL NİTELİKLER

The Marketing Associate will be responsible for development and execution of branding strategies and marketing initiatives promoting both short-term and long-term growth while ensuring brand consistency and growth across all channels within CAGS Tobacco.

The position has complete scope of the Marketing function for CAGS Tobacco, including advertising, media, brand management, public relations, customer relationship management, as well as related financial and operational functions.

This is a hands-on position working closely with the COO.

Skills & Experience

Bachelor's degree from a related field (preferably Marketing, Engineering, Business, Economics etc.)
Preferably master's degree in Marketing,
At least 5 years of experience in marketing and product / brand management in the FMCG sector,
Preferably familiar with the product label-design ideas,
Strong communication and analytical perspective,
Closely following up current sector and market trends and living in digital world,
Excellent verbal and written skills in English,
Excellent knowledge of MS Office,
Exceptional creative thinking and problem solving skills,
Goal oriented, able to implement strategic vision and deliver real results,
An inspiring leader and a team player to collaborate with other key department heads,
Ability to think strategically and adjust quickly to changes and opportunities,
Driven by heart as much as metrics,
Friendly and easy to get along with,
Passionate about making a difference in our customers' lives and growing our brand,

Job Description

Develop, manage and drive all aspects of marketing strategies to maximize the brand identity and reach more customer with impactful messaging,
Develop and execute qualitative and quantitative market research.
Track trends, analyzing market research & studies, making recommendations for the business,
To carry out necessary studies and develop projects in order to expand the market share in line with market research,
To increase the brand awareness by doing marketing, advertising and brand management studies,
To take an active role in new product launch activities,
Manage and improve the Customer Relationship Management (CRM) function,
Manage, develop, hire, coach and train staff,
Lead the team to manage and collaborate with international advertising, digital/programmatic and media agencies to develop innovative digital media campaigns,
Collaborate with the Trade Marketing and Sales teams to lead strategy on the execution of Brand events,
Work with Sales and Trade Marketing teams to develop programs to promote in-store and off-site customer selling events to support sales growth and opportunities,
To realize joint projects in the field of innovation and product trends with the R&D department,
Manage consumer research and develop effective strategies to direct the marketing policies.

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