Pegasus Hava Taşımacılığı A.Ş. Customer Analytics Specialist İş İlanı

QUALIFICATIONS AND JOB DESCRIPTION

ABOUT PEGASUS AIRLINES

Pegasus Airlines was launched in 1990, and adopted a low-cost business model in 2005, upon its acquisition by ESAS Holding. As Turkey’s leading low-cost carrier, Pegasus offers its guests the opportunity to travel affordably and on young aircraft under the auspices of its low-cost airline model with the belief that “everyone has the right to fly”. Since 2018, Pegasus has adopted the motto “Turkey’s Digital Airline” and operates a network of 121 destinations in 45 countries, including 36 domestic destinations in Turkey and 85 international destinations; it operates connecting flights between Turkey and Europe, North Africa, the Middle East, Russia and Central Asia via Istanbul Sabiha Gökçen Airport in Turkey.

Now, we are seeking a Customer Analytics Specialist to join our team!

REQUIREMENTS

• Be the analytical partner for the key stakeholders in other departments (CRM, Marketing, as well as Senior Executives), promoting data-driven decision making, and also providing ad hoc information and insights.
• Utilize data for segmentation, audience creation, targeting, and personalization
• Understand our customers and their behaviors to increase engagement, build stronger relationships and improve revenue and profitability
• Determine target customer groups for CRM Campaigns (retail, e-commerce) based on customer data to optimize return rates,
• Create and plan CRM campaigns and customer journeys with other team members following the strategy
• Perform A/B tests for elements of campaigns and communications
• Follow up the success and performance of campaigns on a periodical basis
• Create weekly/monthly reports for the team in addition to creating documentation and presentations for regular reviews.
• Participate in CRM-related projects and implementations.

QUALIFICATIONS:

• Bachelor Degree in related fields, master degree is a plus.
• Work experience in marketing analytics, data analytics is a plus.
• Passion for learning, investigating and data-driven decision making that shapes a holistic view of our business with consideration for all aspects of the customer experience and customer service.
• Experience in data analysis and with one or more statistical software languages/applications (SAS, SQL etc) is a plus.
• Advanced knowledge of Microsoft Office (Excel, PowerPoint etc.).
• Experience in structuring data to test hypotheses and develop key insights for marketing and external stakeholders is a plus.
• Ability to clearly communicate ideas and results to non-technical business people, both written and orally.
• Ability to see the "big picture", evaluate the business impact of issues and prioritize among many requests.
• Ability to turn complex concepts into actionable recommendations.