QUALIFICATIONS AND JOB DESCRIPTION
- Developing strategies and tactics to boost the company’s sales
- Deploying successful marketing campaigns from ideation to execution
- Develop strategies and tactics to get the word out about our company sales and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
