QUALIFICATIONS AND JOB DESCRIPTION
Main duties and responsibilities
- Develop, implement and manage social media strategy
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Define most important social media KPIs
- Manage and oversee social media content
- Measure success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools
- Create editorial calendars, syndication schedules
- Attend educational conferences
- Work with copywriters and designers to ensure content is informative and appealing
- Monitor SEO and user engagement and suggest content optimization
- Collaborate with other departments to manage reputation, identify key players and coordinate actions
- Provide constructive feedback
Requirements & Qualifications
- 2 years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Excellent knowledge of Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google+ and other social media best practices
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Fluency in English
- BSc degree in Communications, Marketing, Business, New Media or Public Relations