QUALIFICATIONS AND JOB DESCRIPTION
- Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
- Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
- Collaborate with Graphic dep. , sales and marketing teams, Marketing manager and Chefs to develop social media campaigns
- Stay up to date with the latest social media best practices and technologies
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Monitor SEO and customer engagement and suggest content optimization
- Moderate user-generated content in line with the moderation policy
- Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams
- Create editorial calendars and syndication schedules
- Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Work with copywriters and designers to ensure content is informative and appealing
- Bolster your network by interacting with industry professionals and influencers via social media
Requirements and Qualifications
- 5 years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Instagram ,Facebook, Youtube, Twitter, LinkedIn, Pinterest, tiktok, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent command in Design softwares ex. Photoshop
- multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
