QUALIFICATIONS AND JOB DESCRIPTION
- BS degree in Statistics, Marketing or related field, MBA preferred
- Min 2 years Market Research Analysis experience (prefefably market research agency experience
- Proficient in English (both written and oral)
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Working knowledge of data warehousing, modelling and mining
- Excellent verbal and written communication skills
- Excellent organizational skills and attention to detail
- Superior research and analytical skills.
JD:
- Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives
- Drafts questionnaires, polls, surveys, and other data collection resources
- Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products
- Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
- Preparation of the report presentation
- Project coordination and implementation