Starbucks Marketing Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Kuwait-based Alshaya Group started to operate in the Turkish market in 2002 with the objective of undertaking retailing activities within the framework of the Group's Turkish operating rights for major international brands. Today, the group represents a portfolio of world's best known international brands in Turkey, managing their retail franchise operations in segments including Fashion, Food, Health & Beauty.
Franchise portfolio includes Bath and Body Works, Le Pain Quotidien, Pinkberry, Shake Shack, Starbucks, The Body Shop and Victoria's Secret in Turkey.
Alshaya Group’s operations are based on the vision of "Being one of the world's leading retailers, managing world's best known brands in profitable, value-building partnerships," with a corporate culture that rewards "Think Big," "Act Small," and "Be You" is currently looking for a "Marketing Specialist" to join its "Starbucks" Division.
- Bachelor’s Degree (Marketing, Communication, Business Administration or related field),
- Minimum 2 years of marketing experience in retail or consumer goods sector in a multinational company,
- Fluency in English, both written and spoken,
- Excellent skills in MS Office applications,
- Preferably familiar with Google Analytics, Firebase, Google AdWords tools.
Job Description
- Managing and optimizing all of the Brand's marketing channels and social media marketing campaigns with analytical skills,
- Helps execute plans and reports on campaign results,
- Prepare and follow up consumer and store promotions in coordination with the operation teams,
- Prepare and follow up media plans,
- Organizing product launches and events,
- Support to create an Annual Digital Marketing Plan,
- To inform Digital Media agency about the monthly plans to ensure the implementation of the best digital marketing department throughout the month,
- Executing and optimizing global marketing campaigns with digital agency in all channels such as Facebook, Google and other advertising networks,
- Outline and coordinate the SEO agency to ensure top-performing organic reach,
- Responsible for all media communications (e-mail, sms, web push, etc.),
- Determining and communicating the necessary resources (time, budget, equipment, etc.) to complete the project,
- Responsible for Daily/Weekly/Monthly reporting of all Marketing channel KPIs (Direct/Seo/Paid social/Organic social/PPC/Affiliates/Monitoring) and regular use of analytics,
- Follow-up of processes such as photos, videos, tiktok and reels.
