Strategic Marketing Manager İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
STRATEGIC INSIGHTS MANAGER
What this position is about - Purpose:
- The incumbent, working very closely with the head and managers of Marketing and Sales will be responsible for;
- Providing consumer & commercial insights and strategic recommendations for formulating portfolio, brand, trade, and distribution strategies.
- Generating information on consumer & customer trends and behaviour, competitive activity, global best practices, as well as performance of JTI brands whilst acting as an in-market repository for learnings from programmes and activities. Will also drive optimal knowledge sharing with Sales and Marketing Groups as well as HQ.
What will you do - Responsibilities: - Responsible to provide future forecasting of market dynamics, industry size, brand performance estimations etc.
- Responsible to monitor the emerging medium to long-term trends among target group, selected channels, and the retail environment
- Responsible to generate insight and intelligence for M&S teams to formulate future strategies on existing and potential new brands/products or trade/channel strategies.
- Responsible to ensure continuous follow-up and sound analysis of consumer, shopper, competitive and trade data. Ensures proper allocation of research funds to relevant activities as part of the A&SP process and appropriate management of research spends.
- Budget: Optimizes, manages, and controls related budget in order to ensure the effective allocation of the resources that are in line with the agreed strategies for related brands.
Who are we looking for - Requirements:
- Bachelor’s Degree from Business Administration or equivalent departments,
- Master’s Degree from Marketing related departments is an asset,
- Minimum 7 years of relevant experience in FMCG Marketing and/or Sales functions,
- Fluency in English,
- High proficiency in MS Office applications,
- Analytical thinking and strategic planning skills.
What are the next steps – Recruitment process:
Thank you very much for your interest in the role. You are welcome to apply.
