GENEL NİTELİKLER
Responsible for the "Brand Management" of a global fashion retail brand that will start operating in Turkey.
“Working in a fashion as a Retail Brand Manager - relevant experience within the fashion industry working in retail is essential and a strong passion for the fashion brand is desired and fast fashion retail experience is preferred.”
- Will lead the achievement of the sales targets and effective inventory management
- Analyzing the price of the products and considering about the potential profitability of the brand.
- Understanding of consumer needs and behavior
- Strong analytical ability – analyze data, develop insights, etc.
- Recruit, train and develop a highly motivated, service focused team.
- Drive, manage and support all sales and promotional activity of the, making commercial decisions based on relevant store and competitor activity.
- Maintain consistent visual merchandising and store lay-out standards.
- Researching the markets, monitoring the latest market trends, and identifying all the potential areas a brand must invest in considering the spending habits and the needs of the customer.
- Supervising social medai and email campaigns, TV adverts, websites, magazine and newspaper advertisements.
- Overseeing the sign off of marketing campaigns and literature, ensuring that the messages and designs meet the regulatory guidelines set by the brand, and liaising with compliance and legal personnel.
- Coordinating the launch program to not only employees but to external customers as well.
- Monitoring the consumer reactions and the distribution of the product via market research and focus groups.
GENERAL QUALIFICATIONS
- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results
- Able to use MS Office programs very well
- Be a team player and a respected leader
- Bachelor's degree or relevant experience
- Advanced level of English knowledge (understanding, writing, speaking)
- Run efficient and effective meetings
- Communicate clear decisions, next steps, and accountability
- Have good presentation skills