QUALIFICATIONS AND JOB DESCRIPTION
CRM Campaign Specialist
This role reports to Yves Rocher BI&DATA&CRM Manager and part of the CRM team.
QUALIFICATIONS
Graduate from university (preferably from technical departments with a social studies component i.e. Industrial Engineering)
Having strong interpersonal skills
Having at least 3 years of experience at CRM Department
Excellent command of Turkish and English
Excellent verbal or visual communication skills
Preferably working SQL knowledge
Driven by conscientiousness, ambition and a strong sense of responsibility
Excellent organizational and planning, stress management skills
Strong attention to details and deadlines
Having a personal interest in cosmetics & nature (botanical cosmetics in particular) is a plus
Adaptability to changes in plans & operations and a dynamic working environment
Analytical thinking is a must
Analysis & CRM experience is a plus
Campaign operations management experience is a plus
JOB DESCRIPTION
This role is responsible for making sure that the CRM campaigns operations are carried out successfully and effectively as a whole, end to end: planning, organizing & analysis. The role works closely with CRM Communications, Customer Analytics and Data Science as well as IT, Logistics, Sales and Marketing with CRM Supervisor.
Responsible for creating and planning CRM campaigns with other team members in accordance with the strategy
Works with related teams to make sure that the necessary actions are taken to realize the campaigns.
Builds and ensures that the campaigns are built effectively on retail and digital medias
Follows up the success and performance of campaigns on a daily and periodical basis
Creates action plans for the possible issues that might arise during campaign operations, provides quick and effective solutions.
Works closely with other operational departments to ensure the successful realization of the campaign
Creates alerts where necessary
Works closely with CRM Specialist for the communications operations of the campaigns, ensuring the alignment of communication plans across all touch points.
Report, track and analyze success of campaigns and communication plans via KPI’s and create regular reports and analysis with the BI team
Keeping up with the trends and technologies regarding customer communication strategies, CRM tools and applying where possible
