Digital Marketing Executive İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Technology company Doruk, which has realized Turkey's first R&D project on digitalization in industry, develops Smart and production management systems to digitally expand the operations of industrial enterprises. These industrial systems, which can be applied newly by taking automatic feedback from the real situation of the factories, can also be purchased as Factory and Digital Factory in the 4.0 phase.
With ProManage, more than 300 predecessors around the world have realized the digital transformation of the industry. ProManage is the technology company with an interdisciplinary approach working on IIoT, AR (Augmented Reality), AI (Artificial Intelligence) technology areas for Manufacturing Operations Management. ProManage supports manufacturers to be more productive, agile, cost efficient through the use of cutting edge digital tools in Manufacturing Operations Management (MOM).
ProManage provides advanced analytics for manufacturing, predictive maintenance management, predictive quality management, predictive decision making.
Doruk's head office is located in Teknopark Istanbul in Turkey, in addition to its Antalya Teknokent office and İzmir Depark Teknokent office, as well as its Chicago office in the USA.
Doruk, who has been a digital transformation mentor in systems that are complete with enhanced system integrated system technologies, is Turkey's facility leader R&D company with its software and hardware for 23 years.
We invite you to explore what has made us one of the fastest growing technology companies in history and how you can be an integral part of our journey!
Qualifications
- Bachelor’s degree required in Business, Marketing or related field.
- At least 5-6 years of B2B digital marketing experience gained within a best practice international environment, agency experience is preferred
- At least 2 years of team management experience
- Fluent English
- Growth marketing skill set: Experience designing top-of-funnel campaigns across multiple channels-email, web, paid, etc.
- Familiarity with marketing automation tools (e.g.HubSpot)
- Excellent communication, presentation and influencing skills
- Strong organizational skills
- Solution oriented, can-do attitude and a passion for excellence
- Ability to work in a challenging, fast-paced environment, often on multiple tasks with limited timelines
- Goal oriented to achieve targets through self-motivation, persistence & determination
- Ambitious, creative, innovative, driven, constructive, energetic person who is keen on learning
- Familiarity with modern demand generation strategy
Job Description
- Be responsible for end to end Digital and Performance Marketing Strategy
- Drive awareness and lead generation by building and managing a measurable demand generation and marketing funnel management structure that includes SEO, SEM/Paid Search, digital events, Email and Direct Mail Marketing
- Manage social media accounts effectively to generate leads
- Optimize traffic to increase quality and quantity of leads
- Increase brand awareness and generate incoming leads
- Manage the content and direction of our website by collaborating with internal and external resources to make site improvements that increase traffic, conversion, and engagement
- Monitor performance budget and track KPI’s, digital marketing costs and measure results and report them
- Design and execute A/B testing experiments and multi-channel digital marketing campaigns - with and without a budget
- Keeping up with the latest trends and best practices in digital marketing and measurement tools
- Designing full-funnel digital advertising structure and optimize for every stage of the customer journey.
- Work with design and content team members to create landing pages, blog posts, ad copy, email templates, presentations
- Build and Orchestrate content development strategy including the process of how to create, distribute, and leverage content (e-books, guides, whitepapers) to increase awareness, traffic, and conversions with our audience drive growth
- Building marketing stack (Hubspot,SFDC,Clearbit) for accurate program execution, including sourcing, attribution, nurturing, understanding lead scoring, conversions, and calculating ROI
Doruk is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.
Fringe Benefits
Private Health Insurance
Service(All Location)
Meal Card(like Ticket, Multinet, Sodexo etc.)
Holiday Aid
