Digital Marketing Manager İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Full Job Description
Our P97 Marketing Team is to empower people and organizations everywhere to explore, navigate, and connect in the hyper-local market. This role will execute digital marketing campaigns that scale, implement best practices, utilize new tools and platforms to foster better customer experiences and make continuous improvements based on data and insight. This role will influence marketing programs with strategic thought leadership and technical solutions to ensure campaign goals are met. The ideal candidate for this role will take an analytical approach to problem-solving and have a proven track record of building and executing strategic lead generation campaigns that drive new customer acquisition and generate pipeline.
Responsibilities
Use marketing automation tools to drive lead generation and engagement campaigns.
Execute email nurture campaigns aligned to key commercial segments for our businesses.
Collaborate with the paid media, events, and campaign teams on strategy and creative requests.
Drive process and productivity improvements which enable other digital marketers to scale with high bars on quality and efficiency.
Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation, and digital channel measurement.
Utilize digital intake and planning tools and process infrastructure to enable a consolidated digital campaign calendar for the business.
Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
Oversee the creation and optimization of email, landing page, and marketing activity program templates.
Requirements
Knowledge of testing and measurement practices to optimize ROI and evolve strategy.
Track record of developing and managing multiple marketing programs simultaneously in a B2B environment.
Extensive Salesforce experience.
Analytical and problem-solving skills.
Understanding of email, demand gen, and general digital marketing best practices.
Excellent project and time management skills.
Strong written and verbal communication skills.
Highly organized and detail-oriented with ability to prioritize multiple projects at a team level.
Not afraid to try new things – driven to constantly improve results.
Thrives in a fast-paced environment with the ability to pivot quickly and problem-solve collaboratively.
Comfortable working in a matrixed organization, with the ability to build relationships with stakeholders and cross-functional teams including Product Marketing, Field Marketing, and Sales.
Experience working with creative and operations agencies in an outsourced capacity.
Meets the company's functional/technical depth and complexity for this role
About Us
Platform97 is a software research and development company. Next-generation innovative technologies in software development separate Platform97 from its competitors in delivering better working and smarter software that truly enhances the bottom line of its customers. From startups to major enterprise-level institutions projects are delivered on time and on budget. The company also invests in building its own unique technologies and marketplaces in the ECommerce sector. Platform97 is developing and continues to refine and innovate its unique, one-of-a-kind large-scale platforms. Continuously finding social and technological ways to connect customers and retailers like never have ever seen or done before. Utilizing big data and the application thereof via various algorithmic methods within its platforms allows for the next generation of true online marketplaces. The end result is automated business growth while accelerating and even automating many interactions between consumers and merchants. It’s about absolute disruption. Platform97 develops marketplaces that are industry disruptors. Vertically integrating the supply chain into one platform with the help of a proven and elite business team brings absolute disruption. The business team behind Platform97 consists of elite business minds from various business sectors that have scaled businesses into multimillion-dollar valuations.
