Digital Marketing Specialist İş İlanları

QUALIFICATIONS AND JOB DESCRIPTION

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

Hi there! We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are connecting data across channels, predicting future behavior with AI, and individualizing experiences from a single platform with the fastest time to value. We are a pre-IPO scale-up backed by Sequoia Capital and trusted by 800+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Singapore Airlines, Virgin, Nestle, Nissan, Samsung, Lenovo, Puma, Media Markt, IKEA, Allianz, Santander, Dominos, Avon, CNN, and the list goes on.

We are the #1 Leader everywhere! We are recognized as a leader in The Forrester Wave™ for Cross-Channel Campaign Management in Q3, 2021. We also named a leader in 2021 Gartner® Magic Quadrant™ for Personalization Engines. Not convinced yet? For 20 quarters in a row, we’ve been ranked as a leader in G2 Mobile Marketing, Personalization, Customer Data Platform, and Customer Journey Analytics Grids. Behind all these achievements, there is an exceptionally talented and passionate team in 26 countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us in this journey, just keep reading.

First things first: What is this role about?

We are Insider, the world’s first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world’s most renowned enterprise brands. We help enterprise brands connect customer data across channels, predict future behavior with AI and individualize experiences.

We are expanding our Marketing nation across 24 countries and currently, we are looking for a new team member as a Digital Marketing Specialist. If you thrive on challenges, can’t hide your energy, have a hearty appetite for growth and if you are up for the challenge of your lifetime, we are looking for you. Come and join our dynamic Marketing team to create your own playground and take our digital domination function to the next level. Read on if you want to discover how it feels to become one of us.

You’re probably expecting an eye-catching, mesmerizing job description that will sweep you off your feet, flavored with the coolest startup jargons. After all, we’re a Sequoia and Riverwood-backed company, with an awarded woman CEO and a team across the globe that takes the word “diversity” very seriously. But that’s exactly why we think that nothing says more than the real experience. We’re underdogs who believe in the power of actions more than anything else. So we asked our VPs of Marketing, Regional Marketing Managers, Country Managers, and Sales Teams to tell us what they would expect from our Digital Marketing Specialist, and this is what they told us.

Digital Marketing Strategy

Develop and maintain our digital user acquisition efforts, including paid search, paid social, video, display, and retargeting campaigns.
Help the digital marketing team build a digital marketing strategy and to set goals/targets to turn digital marketing into a revenue-driving and brand awareness growth force.
Drive lead generation through various digital channels, including PPC, Paid/Organic, and content syndication, delivering a high amount of opportunities cost-effectively.
Drive Insider’s SEO/SEM strategy globally, increasing high-quality organic traffic in partnership with the content team, outreach team, and our SEO agency.
Developing multi-touch marketing programs and campaigns that deliver engaged leads to sales.
Ensure continuous improvement of our web site's performance with CRO tactics and onsite personalization initiatives to drive lead generation and demo conversions.
Determining and tracking your OKR and KPI performance, including program cost, new targets, cost-per-acquisition (CPA), number of opportunities, and revenue to measure and evaluate the performance.
Optimize traffic to increase quality and quantity of leads, working together with other channels such as organic, affiliate, and content marketing.
Design and build successful and scalable digital campaigns across all regions in liaison with our content marketing team.
Design creative growth strategies and campaign ideas to further establish thought leadership, increase brand awareness and generate incoming leads.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Continuously test and optimize campaigns to ensure maximum output.

What we expect from you

2+ years of experience working in Digital Marketing, including Paid Social, PPC, list management, segmentation, and targeting.
Experience in ad platforms like Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Twitter Ads Manager etc.
Extensively use Google Analytics and similar analytic tools to drive efficiencies in performance.
Highly analytical and data-driven mindset.
Ability to think strategically to target different personas with the right messaging.
Strong project management skills, self-motivated and extremely resourceful in driving projects forward.
The ability and flexibility to work in a fast-paced startup environment.
Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth.
Genuine curiosity around emerging technologies and marketing trends.
Passion to expand our company’s digital footprint and brand awareness across 24 regions.

Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)

Mens sana in corpore sano! You’ll enjoy delicious and healthy lunches, dinners, and afternoon snacks. Plus coffee and tea handy!
We offer many hard and soft skills training to help you improve and challenge yourself thanks to our Learning & Development team.
You’ll have access to Udemy’s business plan, where you can choose over 10,000 courses to satisfy your hunger for knowledge.
You’ll have space to share your skills and even deliver training and workshops if you wish. Sharing is caring!
We’ll provide you with a paid Spotify account subscription, so you can cozy up in your headsets cocoon whenever you want.
You’ll have a chance to work in an international, diverse, and inclusive environment
You’ll be part of an industry that’s shaping the future of customer experiences. Still not sure? Just ask Google.
You’ll be part of one of the most caring communities out there.

Is this position made for you?

So let’s talk! We’re curious bugs and can’t wait to get to know you.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, Stack Overflow, and Medium!

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