QUALIFICATIONS AND JOB DESCRIPTION
QUALIFICATIONS:
- Bachelor’s Degree in a related field / preferably in Statistics, Math, Marketing
- Minimum 2 years of experience in the field of performance marketing
- Good knowledge and skills of Facebook, Google Ads and Google Analytics
- Strong sense of analytical thinking, detail-orientation and eagerness to learn.
- Eagerness to manage digital marketing campaigns
- Enthusiastic, energetic, self-motivated
- Excellent command of written and spoken English
JOB DESCRIPTION:
- Developing, planning and managing paid digital marketing activities (PPC, Display, Programmatic, Remarketing, Native, Shopping, SM, etc.) to increase sales
- Analyze the outcome of each paid digital marketing campaign (PPC, display, programmatic, remarketing, SM, etc.), provide reporting and recommendations
- Maximizing online marketing channels
- Monitor campaign’s performance and optimization to achieve maximum ROI
- Monitoring competitors search campaigns and reporting on keywords being targeted
- Evaluating trends, insights, customer research, market research and competitor data
- Develop reports and make actionable recommendations based on web data to management team requirements
- Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
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