At least 3 years of experience in category management,
Closely following the innovations and developments in the e-commerce sector
Excellent command of English,
Researcher, problem-solving and results-driven mindset,
A team player with good communication skills,
Have an assertive, creative and tasteful personality
İŞ TANIMI
Making competitor analysis, market research, consumer and product price analysis
Identifying additional product needs according to budget and competition and directing the relevant departments
By following the sales of the site, determining the stock needs and taking the necessary actions
Determining the ranking and banners on the site on a weekly basis according to the brokenness, sales performance and visual status of the products in the category.
To ensure that products are correctly positioned and prioritized by researching and analyzing user experiences on the website in line with customer expectations and preferences.
Directing the relevant departments on e-mailing, banner, pop-up and campaign works
Organizing product photography processes for the website
Creating themes and launches
Collaborating extensively with x-functional teams to ensure product requirements are met
Preparing weekly plans to ensure we consistently meet sales targets
Understanding customer behaviours & requirements to deliver the best e-commerce experience
To actively manage and optimise all funnel metrics, top of funnel, middle of funnel and bottom of funnel, to ensure the right overall CRs with the corrector distribution of CRs by cohort
Preparing action sets to increase funnel effectiveness