Marketing Product Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
- Minimum 3 years of experience in product management preferably in multinational company (automotive aftermarket industry experience is a plus)
- Experience of working in a marketing environment in a multi-country role with a strong focus on customer interaction and engagement
- Demonstrable experience and capability in turning trends, data and insights into marketing strategies, tactics and creative messaging to address market and customer needs
- Have keen problem-solving skills and a willingness to take on complex challenges, and see through to resolution – never give up!
- Excellent communication skills – able to effectively convey a vision, and build strong and trusting relationships with internal and external stakeholders
- Excellent knowledge of MS Office applications.
- Fluent in English; 2nd language a benefit
- Advanced knowledge of MS Office skills
- Excellent time management skills
- No travel restriction both domestic and abroad
- Active driver
- No military obligation for male candidates
JOB DESCRIPTION
Market analysis
- Customer insight and research - be the expert on the customer: who they are, how they buy, key buying criteria
- Understand the competitive and market landscape - be the expert on our competition and how they are positioned
- Understand all key market and channel trends and define appropriate penetration strategies to reach end user ensuring high-quality customer journeyGo-To-Market strategy
Go-To-Market strategy
- Define appropriate segmentation, targeting and positioning plans
- Define range policy and coverage needs based on market indicators
- Define appropriate segmentation, targeting and positioning plans
- Define range policy and coverage needs based on market indicators
- Lead market launches of new products, ensuring customer shelf-space wins
- Plan and implement appropriate marketing tactics through the product lifecycle
Category communication plan
- Define key messaging to differentiate products / services from others in the market
- Define and lead implementation of category communications and content marketing plans in conjunction with marcomms team
Financial and market-share growth
- Implementation of the tactics to achieve revenue and profitability results and market share growth for the category
- Define and own the category commercial policy & price strategy
- Implement appropriate sales enablement activities to drive demand, adoption, share-of-wallet gain, and overall success
Demand Planning
- Support EMEA demand forecasting process through collection, analysis and communication of local market data
