The Marketing Generalist II will use specific marketing strategies and media to launch and position products and services in a sector. In this role, you will help coordinate market plan and launch programs to create demand and maximize sales of a specific product, product line or product area.
· In collaboration with our account managers, execute customer analysis for individual or groups of customers using marketing tools.
· Participate in evaluating and modifying promotion or advertising programs.
· Participate in producing informational material for the sales force and communications media to reach maximum number of customers and prospects.
· Help plan, create and produce marketing, advertising and sales promotion materials for small to medium projects to implement marketing strategies and sales objectives.
· Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
· Support and manage trade show participation and event organization.
· Bachelor’s degree in a related field or equivalent experience
· Minimum of two years of related work experience
· Experience working in the marketing industry
· Plan and prioritize work to meet commitments aligned with organizational goals.
· Develop and deliver multimode communications that convey a clear understanding of the unique needs of different audiences.
· Build partnerships and collaborate with others to meet shared objectives.
· Experience providing vision and sponsorship for marketing generalist activities globally