Marketing Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
JOB DESCRIPTION
- Coordinating & managing the agencies in carrying out the marketing communication activities.
- Following and reporting the agency KPI’s.
- Preparing brand and product communication strategies with related agencies.
- Preparing long / mid /short term media plans (both online & offline) in line with product launch schedule and monthly sales targets / campaigns.
- Localization of global communication materials.
- Production of local creatives & contents for brand & product communications.
- Management of Honda Motorcycle Turkey’s social media accounts (preparing content plan, monitoring performance and moderation, competitor analysis).
- Management of design, development and maintenance process of website.
- Ensuring the dealer SM accounts and websites to be in line with corporate standards.
- Monitoring the dealer marketing activities and reporting.
- Preparing internal meeting presentations.
- Preparing model brochures and other BTL materials & coordinating 3rd parties in printing & distributing process.
- Communication planning and branding support to central & local activities (dealer meetings, test drives etc).
- Developing special day projects together with Honda Automobiles Marketing Team.
- Budget & expense follow-up and reporting.
QUALIFICATIONS
- Bachelor’s Degree in Business Administration, Engineering or equivalent, Master’s degree is a plus.
- 2-5 years of total working experience in Marketing Communication, preferably in Automotive (Cars / Trucks / Motorcycle etc.) industry.
- Motorcycle Industry knowledge (segments, model types etc.) and being an Active Motorcycle Rider are pluses.
- Digital and Tech Savvy: Excellent understanding of Digital channels and Ecosystems.
- Positive relationship management skills, both with internal and external stakeholders.
- Action and result oriented and able to drive assigned projects and areas of responsibility with limited coaching.
- Excellent verbal and written communication in English.
- Advanced level of MS Office programs (especially Power Point and Excel).
- Advanced presentation skills (both in preparing and presenting).
