Marketing Specialist İş İlanları

GENEL NİTELİKLER

Marketing Specialist is directly reporting to Marketing Supervisor. The objective of this function is to work closely with the press members, stylists, Guess & Marciano By Guess stores, wholesale partners and global marketing team members. Also; with the global marketing team develop, implement, establish and monitor strategies that will help to optimize traffic and sales in stores.

Promote seasonal collection activities,
Retail and Promotional Marketing Analysis of Competitors and the market,
Promote awareness of the company’s stores and products,
Drive traffic to stores,
Increase Retail Sales and work on specific product and category led promotions,
Drive positive and engaging experiences for the customer with the GUESS brand at these moments of truth.

Key Responsibilities

Working with the Marketing Supervisor and the global marketing team to develop the PR & showroom, retail activities and promotions in all markets,
Following PR activities and communicate with the press members monthly and weekly. Also; establishing sustainable communication between brand and the fashion stylists,
Following global marketing agenda and adapting local market, tracking marketing and media plan,
Supporting seasonal collection and store events during the year,
Negotiating and working with agencies, influencers, global event team and partners to drive best tools for each marketing project,
Implement the production and execution of retail marketing activities in all markets. (GWP, promotions, special projects, store CRM etc),
Define and execute the new store opening ad media strategy and execution,
Developing and creating communication material (advertising artworks, invites etc.) in collaboration with the inhouse creative team,
Dealing with vendors for production of marketing material,
Monitoring the implementation of the communication and marketing activities of the licensing partners to ensure accuracy and brand appropriateness as per the guidelines defined by Guess Europe,
Monitoring the budget with Marketing supervisor, track costs and investments for the marketing activities,
Building relationship with the corporate departments (i.e. Retail, Retail Ops, Finance etc.) to ensure a clear flow of information and that the most up to date information is communicated,
Working under strict timeframes and tight deadlines.

Required Qualifications

· Bachelor’s degree in marketing/public relations

· Have experience between 1-3 years in marketing, public relations or communications and/or Retail Marketing

· Be professional, creative and detailed oriented with a strong Marketing and PR skills

· Excellent communication, interpersonal and organizational skills

· Strong computer skills: good knowledge of all Microsoft Office Packages is a must, knowledge of Adobe or similar an advantage

· Self-motivated with the ability to work proactively and independently

. Verbal & Written Fluent in English is must, additional languages are a plus

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