GENEL NİTELİKLER
Basic responsibilities:
- Developing mobile media plans
- Developing the mobile marketing strategy
- Managing mobile marketing budget
- Setting up, managing and executing mobile marketing for mobile apps
- Increasing the number of active users on both iOS and Android
- Reporting mobile app
- Stay updated on latest technology changes and identify evolving marketing opportunities
Preferred Qualifications:
- Several years of relevant experience in a similar role
- Deep knowledge of analytics tools (Google Analytics, Firebase, Adjust, Google Tag Manager, etc.)
- Experience in developing digital media plans, identifying and segmenting target audiences for app
- Up-to-date with the latest industry trends and best practices in online marketing and mobile marketing
- Display, SEM, Facebook marketing experience a plus
- Proven expertise in marketing, with specific experience in web based/electronic marketing, including e and m-commerce
- Excellent command of English
- Great analytical and reporting skills
- Organized with strong project management skills