QUALIFICATIONS AND JOB DESCRIPTION
Minimum 4 years' experience in an organised trade environment
Exposure and understanding of category management principals within the organised trade environment
Personally managed at least one big account
Worked (preferably led) in a multi-functional task force to improve business results with a customer, preferably done several category management projects
Direct of dotted management of store/field operations
Strong interpersonal, priority setting and coordination skills
Fluent in English / Turkish
- Customer analysis reviewing previous plan and performance with key conclusions.
- Develop customer specific plans that cover overall strategy, specific goals and tactics for range, merchandising, promotions, pricing, service and distribution.
- Consistently high customer service: same day response time; prioritization and solving of customer 'issues' within agreed time frames.
- Building internal multi-functional alignment to the account to achieve volume/profit goals (Trade Marketing, Category Management, Logistics (Supply Chain) time/resource allocation).
- Build an account budget and gain agreement to it, to deliver customer specific plans at the desired profitability.
- Communication and commitment building within field support teams.
- Maintain an account file that represents the current situation within the account in terms of the key sales drivers.
- Evaluation of all key customer activities within the plan.