QUALIFICATIONS AND JOB DESCRIPTION
QUALIFICATIONS
- Bachelor’s degree in Business Administration, Marketing, Industrial Engineering or other related departments of the universities
- Minimum 3 years of experience in digital product management, CRM or related roles
- Good command of English
- Knowledge of using MS Office programs, Google Analytics, SAP Business Objects
- Strong problem solving, analytical thinking and reporting skills
- Strong presentation skills
- Strong reporting skills
- Knowledge in campaign management
- Good knowledge on Pay TV or OTT environment
JOB DESCRIPTION
- Plan and perform communication, campaign actions to increase the number of beIN CONNECT members
- Monitor, report and analyze the performance metrics of the actions taken via Google Analytics, SAP Business Objects etc.
- Segment customers and analyze movements of segments
- Develop comprehensive information about beIN CONNECT goals and users
- Follow the developments in the market, analyze their needs and wishes and develop innovative ways that enable differentiation in the market
- Execute strategic plans by working closely with Digital, Marcomm, CC, Technology, etc. teams to reach growth targets
- Create AB Test scenarios, track funnel performance
- Managing base revenue and churn management
- Managing campaign and offer design and management
- Analizing customer analytics (for upsell/cross sell, post analysis)
- Designing and execution of shopping experience
