Pazarlama Uzmanı İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
The candidate will be working in Marketing department and will be responsible for;
Selection of the agency the company will work with, management of the agencies, preparation of the campaign briefs, developing the campaigns by working with the agencies, directing and finalizing the designs.
Selection, management and corporate communication processes of the PR agency that the company will work with.
Using the company's CRM data as a marketing channel in campaigns for direct communication.
Creating content for social media channels and managing them
Implementation of testing and optimization strategies (including A/B testing, landing pages and CTA’s)
Delivers on strategic KPIs by driving online traffic and ability to present these ongoing results in a regular update and continuously monitor daily/weekly reporting of KPIs, including campaign performance
Understands customer’s digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimize plans. This will include using Google Analytics or similar to spot issues and opportunities.
Managing and Planning the marketing budget and business plan.
Managing the corporate website and connected brand websites.
Understands customer’s digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimize plans. This will include using Google Analytics or similar to spot issues and opportunities.
Daily / weekly / monthly reporting
Advertising, Marketing, Public Relations graduate will be preferred.
A good command of graphic design programs such as Adobe Photoshop, Adobe Illustrator, Canva is preferred.
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