Senior Digital Marketing Specialist İş İlanı
İşveren Hakkında
- İstanbul(Avr.), İstanbul(Asya)
- Finansal Teknolojiler
GENEL NİTELİKLER
BtcTurk is looking for a "Senior Digital Marketing Specialist" to work as a member of Marketing Department to assist with digital marketing operations at BtcTurk
The responsibilities of a Senior Digital Marketing Specialist
- Implementing our growth strategy and KPIs relating to new users, user retention and loyalty and omnichannel user experience
- Driving user acquisition, trial and adoption through performance marketing activity on all digital platforms. Developing, tracking and optimizing business metrics
- Increasing campaign conversion and retention rates and cohort performance by experimenting with new ideas and detecting areas that would help achieve sustained growth
- Managing the growth marketing budget and reporting on performance in line with KPIs
- Executing digital marketing operations: campaign setup, budget and bid optimization, audience and creative strategy
- Monitoring and optimizing campaigns on a daily basis in order to meet company goals
- Organizing and optimizing paid and owned digital communication and advertising channels such as Retargeting, email, SMS etc.
- Conducting competitor analysis and market research using marketing intelligence
What will BtcTurk expect from you?
- A bachelor's degree in Marketing, Statistics, Business Administration, Economics or other related fields, preferably with a master’s degree in a relevant field
- At least 4-5 years experience of digital marketing in start-ups, e-commerce, fintech, telecom, banking or cryptocurrency platforms with a particular craft and know-how and gained through digital, performance marketing or data focused roles
- Expertise in ad management and running campaigns; experience measuring campaign performance and managing marketing budgets, experience of A/B testing; familiarity with ad networks and analytics platforms
- Solid reporting, analytical, forecasting, budgeting, data analysis and presentation skills
- Monitoring, reporting and analyzing digital metrics tracking and analysis tools such as Adjust, Firebase, Google Analytics, Google Data Studio and other reporting tools
- Knowledge about web and app technologies, SEO, marketing communications and Marketing BI tools
- Very good command of the English language
- An analytical mindset, excellent interpersonal and problem-solving skills, good work ethic and self-confidence, a team player
BtcTurk is supportive of people from different backgrounds
- BtcTurk believes the best type of organization involves professionals from varying backgrounds that contribute different experiences and perspectives
- BtcTurk wants a diverse group of staff to help shape the next generation finance sector
- Don’t hesitate to express the attributes, interests and pastimes that you believe are strengths and add value to your role
