Senior Digital Performance Specialist İş İlanı
İşveren Hakkında
- İstanbul(Avr.)
- Perakende
GENEL NİTELİKLER
JOB DESCRIPTION
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Execute and optimize paid and owned digital communication and advertising channels
- Develop a successful affiliate program, complete the integration process and create partner setups to increase traffic and sales volume
- Identify SEO requirements and implement at the site level
- Apply different growth techniques to increase opt-in data (email / push etc.)
- Report and analysis on daily, weekly and monthly basis
- Build, plan and implement acquisition strategies for both traffic and new customer
QUALIFICATIONS
- Graduated from related departments of universities such as marketing, statistics, engineering etc.
- At least 3 years of experience in digital marketing with focus on content management, SEO and Performance marketing
- Deep expertise in advertising tools such as, Google Ads, Facebook Manager. Any different tools such as Programmatic, Tiktok Ads etc. is a plus
- Proficiency at Google Analytics, Search Console and familiar with Google Tag Manager
- Knowledge of data management and data analysis is very important.
- Good knowledge of excel and reporting tools such as supermetrics, datastudio
- Knowledge of UTM parameters and website performance monitoring
- Fluent level of English in speaking, writing and listening
- Being good in human relations and self-motivated
- Agency management experience will be a plus
