Senior Marketing Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
We are looking for a highly motivated, creative, and results-driven growth marketing senior specialist with strong verbal and written English language skills who will thrive in a fast-paced environment. This is an excellent opportunity for an individual seeking a B2B growth marketing career.
Who We Are
CyanGate has been a sector leader in designing, implementing, and deploying end-to-end Digital Asset Management systems to customers, including global Fortune 500 companies from various industries with more than 20 years of expertise.
The headquarter ofCyanGate is in Ohio, Cincinnati, and the R&D branch is in Ankara, Turkey, providing Digital Asset Management, Salesforce solutions, and support systems globally to our customers from diverse industries. Our specialization is to deliver qualified services in every phase of installation processes, from analyzing needs to customization, reducing operational cost, and boosting productivity. Strong and long-term partnerships and years of experience provide an envisioned perspective of DAM processes and solutions.CyanGate develops innovative, unique solutions to DAM implementations and integrations.CyanGate developed S-Drive as an innovative solution to unlimited storage and document management; S-Drive is a 5-star rated pioneer cloud storage system designed by having a partnership with Salesforce.
Responsibilities and Duties
- Research industry trends related to Digital Asset Management(DAM),Enterprise Content Management (ECM), and Salesforce.com (SFDC)
- Analyzing digital marketing campaigns and creating reports.
- Optimizing website for search engines (on-page SEO)
- Developing SEO and content strategy
- Analyzing competitors’ websites and online marketing initiatives
- Managing and optimizing PPC campaigns
- Managing email marketing database and campaigns
- Performing A/B for different variables and conversion rate testing
- Runningpromoted campaigns on social media
- Brainstorming for digital marketing campaigns
- Executing digital marketing operations: Campaign setup, budget and bid optimization, audience and creative strategy (Google Ads, Social Media Ads, Yandex, Bingetc.)
- Monitoring and optimizing campaigns on a daily basis to meet company goals
- Creating and testing ad copy variations for best results
- Identifying threats and opportunities within competitors and overall digital space
- Analyzing web performance data to monitor campaign performance
- Creating reports on marketing channels regularly
- Execute relationships with assigned agencies relevant for content creation
- Developing and managing strategies for category growth.
- Identifying and tracking key performance indicators and growth factors
- Working with the relevant team for preparing and implementing growth plans for the business, to take action on new customer acquisition, customer retention, and increasing the frequency of use & basket size.
- Deeply understanding different customer segments, creating relevant marketing plans, customer journeys, marketing campaigns for each segment, and monitoring key results.
- Applies subject matter expertise to gather and use insights, data, persona, and customer journey to audit existing content to highlight and fill gaps
Qualifications
- Bachelor's degree in Marketing, or other related fields?
- Advanced English language skills
- 4+ years of experience in growth & digital marketing technology business
- Previous experience in software/technology companies is must
- B2B experience is a must
- Strong knowledge of web analytics, digital marketing tools, growth marketing, a constant follower of what’s new
- Experience with Google Ads, Google Analytics, SEM, SEO, Content Marketing, E-mail Marketing
- Highly motivated in B2B marketing
- Growth marketing and advertising agency experience
- Experience managing go-to-market campaigns in a digital environment
- Research various online channels for subjects and trending news stories
- Advanced computer skills and strong familiarity with the web
- Ability to meet deadlines and produce quality work
- Previous experience in certification of relative courses
- Basic HTML experience (a plus)
Reports to: The growth marketing senior specialist will report to the Marketing Manager
What We Offer
- CyanGate designs, delivers and supports award-winning DAM, ECM, and SFDC solutions.
- You can expect great teammates and cutting-edge technology
- CyanGate offers a benefits program that includes a competitive salary, paid vacation starting on day 1, health benefits (medical, dental, vision), and professional training
- An opportunity to work with Salesforce Partners
- We provide a fun work environment. Fridays are Happy Day with an unlimited snack bar
CyanGate is an equal opportunity employer committed to diversity and inclusion in the workspace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans’ status, age, or any other characteristic protected by law
