Senior Performance Marketing Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
TAB Food Industry and Trade. Inc. is a subsidiary of ATA Holding and was established in 1994 and in 1995 opened its first BURGER KING restaurant in Istanbul. Today, TAB Gıda is the leader in the sector with the number of restaurants opened and the volume of customers. TAB Gıda is increasing its activity day by day with Sbarro, Popeyes, Arby’s brands which are included after Burger King to the structure and with the brands of Usta Dönerci and Usta Pideci which are created by TAB Gıda.
- Identifying the digital brand strategy and coordinate digital marketing communication activities,
- Responsible for all digital communication needs and execution of the reOptimize all aspects of our digital marketing environment including digital marketing analytics, search engine optimization, and social media marketing,
- Coordinating of digital agencies, marketing teams, technology teams and other 3rd parties,
- Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
- Optimising performance marketing activities with ROI analysis in all acquisition channels,
- Using pages, events, goals, e-commerce events and transactions to set up and analyzing custom funnels to know where do they enter the journey and where do they drop off or loopback,
- Analyzing the consumer journey across devices and across channels to optimize the funnel and providing strategic data analytics guidance for the marketing initiatives (Huge proficiency at Insider, Data Studio, Firebase and GA4),
- Supporting brand’s websites, mobile app, social media, online sales and service digital assests for traffic, higher CR & ROI,
- Providing weekly, monthly and quarterly activity/campaign reports.
We are looking for "Senior Performance Marketing Specialist" with the following qualifications to be employed in our company's Digital Marketing Department.
- Bachelor's degree from a reputable university, Master's degree is preferred,
- At least 3-4 years experience in performance marketing,
- Fluent English knowledge,
- Having worked in a media or digital agency is preffered,
- Knowledge of MS Office Programs,
- Analytical minded, detail-oriented and problem solver,
- Experienced in Performance Marketing channels such as Insider, Firebase, Adjust, Google Analytics and/or other ad platforms,
- Experienced in event, funnel, conversion setup, output and reporting, preferably for Web, Mobile and App,
- Understanding of marketing in detail: user acquisition, re-engagement, retargeting etc.
- Deep understanding of statistics and the ability to support hypotheses with data,
- Excellent at reporting of individual and team related works with timelines and prospect of growth,
- Having knowledge and experience in working with agencies,
- Closely following Digital Marketing and advertising technologies,
- Proactive and initiative taker,
- No military obligation for male candidates.
