QUALIFICATIONS AND JOB DESCRIPTION
Strategic Insights Associate
The position will be based in Istanbul and will be supporting Strategic Insights function of Marketing Department.
Responsibilities
- Being a strategic partner of the team by generating valuable insights to shape brand strategies.
- Supporting brand health tracking & household panel processes to understand consumer behaviours and attitudes.
- Actively conduct comprehensive performance analyses and provide strategic recommendations in coordination with SI manager & respective teams (marketing and sales).
- Defining KPIs and measuring achievement of objectives through market research, analysis, field visits etc.
- Managing SI budget and all related processes together with agencies/vendors.
- Participating in the annual negotiation process with business partners to effectively manage the investment.
- Supporting other ad-hoc SI & other marketing projects & reporting processes.
Qualifications & Experience
- University Graduate,
- Strong analytical thinking skills,
- Self-motivated,
- Detail oriented,
- Good project management skills,
- Effective communicator, fluency in both verbal and written English,
- Minimum 1-2 year of experience,
- Advanced level of MS Office knowledge, MS Excel in specific,
- Familiar with new data tools (e.g Power BI).
What are the next steps – Recruitment process:
Thank you very much for your interest in the role. You are welcome to apply.